Sports and Entertainment Marketing

Course description

Sports and Entertainment Marketing will provide students with a thorough understanding of the marketing concepts and theories that apply to sports and entertainment. The areas this course will cover include basic marketing concepts, publicity, sponsorship, endorsements, licensing, branding, event marketing, promotions, and sports and entertainment marketing strategies.

Prerequisite & recommendations

Recommendation: Principles of Business, Marketing, & Finance


Other information

Offered at High School Campuses